Developed the illustration style guide for Compass. Illustration at Compass is another form of visual communication that elevates the brand to delight agents and their clients. Illustration is used for narrative, storytelling, and serves a functional purpose to represent content. Illustration is used across multiple touch points, from marketing material, social media, and branding, to product. This guide includes stylistic principles, categorized different types of illustrations and best practices. The priority with this guide is to balance efficiency with high quality.

The Principles

Uniform
Geometric
Refined
Composed